Despite all the complexity and increasing competition, marketers are obligated to take SEO thoughtfully as it's the most salient example of a low-cost high-scale effective marketing channel.

However, just employing SEO isn't sufficient. You need to ensure that the work done is strong enough to make you land on the first page of SERP. It is essential because researchers say only four percent of the searches go to the second page of SERP while only one percent to the third.

Moreover, being on the first page does not guarantee the upward ranking of your website either. The first result captures over thirty percent of the searchers, whereas the second is less than twenty percent. So you have to consider that you will be attracting less than five percent of the traffic on average.

Nevertheless, you can apply certain tactics to hold onto those five percent of organic traffic, provided help is received from experts like Red Search SEO Melbourne.

Here are a few tactics;

1. Drafting Relevant Keyword list

Draft a list of relevant keywords that target your audiences. Research about the trend and put yourself in place of searches to evaluate what they would be typing while searching about products you offer.

Keywords add great value to your website. But don't add keywords that are not relevant to your topic. Instead, add keywords and phrases which help your articles stand out to your reader over your competitors.

1. Maintain the Volume of Content

It is not always what you write but also how much you write for your users. You must write to the point and cover the main topics. Don't forget to answer the questions the reader or the user might have, for which they opened your website. Also, advertise your product well in blogs with good quality pictures. It helps you draw the attention of visitors.

1. Observing your Competitors

In the world of the internet, nothing is a secret. You can always find out what your competitors are up to and what they are aiming for. Then, play accordingly to beat them at the game. Since it requires extensive work, taking help from professionals like Red Search SEO in Melbourne is advisable.

1. Focus on Relevance

Use keywords and publish content that is relevant to your topic. Don't undesirably exaggerate the content or keyword list. Instead of helping, this could work against your website or product, hampering your rank over SERP. Instead, try to make good use of every keyword and use them repeatedly to attract more readers.

Conclusion

The world is steadily transforming. And to stay afloat, your e-commerce site, too, needs to readjust accordingly.

Though these tactics are well-acknowledged, one requires to analyse the search engine giant Google's algorithm modifications, too. Since it's not that easy to hold both the algorithm change and other business operations, hiring an efficient SEO company is advisable. And when you speak of an efficient company, Red search SEO Melbourne is worth consideration.