When Bethany Cosentino--singer-songwriter-guitarist and half of indie rock band Best Coast--walks on stage, the first thought that forms in your head is "Holy crap, this is probably the coolest girl I will ever see." Then she picks up her gold-bodied electric guitar--it's gold--and begins to sing, and the second thought becomes "Yep. This is definitely the coolest girl I will ever see."
Cosentino and guitarist Bobb Bruno met at the Los Angeles music scene in 2009. Three full-length albums and several thousand miles later, they still brought the heat to New York City--all 94 degrees of it.
Then, if you close your eyes, it doesn't take much effort to imagine yourself on a sandy beach, waves crashing over your toes, and the sun on your face. The rhythm guitar and smooth vocals transport you to a different place: one that seems to call out, "life's a party, take a breath and enjoy it."
Jams like "Crazy for You," from Best Coast's debut album of the same title could easily inspire hairbrush-singers in the bathroom or Friday night party-goers with the same enthusiasm. Other hits like "California Nights" and "Feeling Ok" from their latest album California Nights, come from a place of self-reflection and awareness from late night walks and moments alone.
In both appearance and in sound, Best Coast takes on the idea of the West Coast cool kids--think California Sound, as made popular by the Beach Boys, but with a modern indie edge and a dash of classic rock. They seem like the people you want to hang out with--imagine swapping late night adventures and tastes in music by a campfire. There is an easy confidence to them that is infectious.
Some young girls could be spotted in the audience. One was probably three years old, donning a sparkly black dress and a smile that stretched from ear to ear. Another eight-year old bouncing through the crowd wore jeans and a comfortable blue t-shirt. They both sported large over-the-ear headphones rather than the traditional concert earplugs.
When they grow up, what music will they listen to? We've all had phases where we dyed our hair, overused black eyeliner, or cut up old t-shirts while listening to our favorite artists. There are times when we don't just cleave to music, we become versions of that music. Then there are times when we come off that high. After we have a breakup, during periods of lonely nights and wonderings about the future, we cleave again to music, like a lifeline.
Cosentino's lyrics of life, love, and attitude (both attitude *snaps* and attitude towards oneself) combined with Bruno's melodic guitar-playing seem to provide a different brand of rock and roll that can provide that lifeline. In Cosentino's own words on their third album, "It's about a journey, accepting the things that you have no control over...you have every right to be okay." As these girls and others like them grow up, they'll want to listen to music whose messages convey just that.
As the music of Best Coast rolls over you, it seemingly repeats that message: you have every right to be okay. It's a breath of fresh air, it's a walk on the beach, it's a small gift to yourself. When you need to get away from all the fuss, from your heartache, from the world, from your own head, Best Coast does the perfect job: you become wrapped up in the music, transported somewhere else, and told that you're allowed to be okay.
Purchase California Nights and more of Best Coast's albums on iTunes, and visit their website for more information.