As writers, we aim to construct content that will not only target specific readers but that will also resonate with them for as long as possible. Unfortunately, one of the challenges we constantly face is having to determine the kinds of content that will satisfy both of these goals. To make the process a bit easier, I have constructed the following list of 4 approaches you can take to write content that will captivate your readers. Some of these approaches were suggested by other writers, while others are ones that constantly accommodate my own writing process.
1. Use Instagram polls to determine the kinds of content that people want to see frm you.
What kinds of content actually captivates your readers? Well, I certainly don't know. After all, they're your readers. Not mine.That's exactly why you need to make an effort to reach out to them in order to determine the kinds of content they want to see from you.
One way to do this is by administering an Instagram poll asking your followers to indicate which concept(s) they would prefer for you to write about, thereby making you more aware of their interests.
2. Write about the kinds of feelings and experiences that your readers are as curious about as you are.
What's it like to attend law school? How about living on your own for the first time? Or, something I'm sure we would ALL like to know:
What's it like to be in a relationship with someone who isn't actually a jerk?
You could probably think of a thousand more questions that you once had about similar situations and feelings before you actually knew what they entailed. Not so surprisingly, this same curiosity also resides among most if not all of the people who read your content.
Address such questions by sharing what you've learned from your own previous experiences. After all, your friends want more than ever to know what they have to look forward to (or in some cases be wary of) when it comes to experiencing life.
Make content that fills those gaps for them, and you're sure to grab (and keep) their attention.
3. Offer a perspective on life that contradicts that of some of your readers.
It's no question that people would be much easier to get along with if they agreed with you on everything. Unfortunately, that's not the way the world works. The fact of the matter is that there's always going to be at least one pesky person who refuses to agree with you on something.
Fortunately, this issue is one that will actually be beneficial to you in the writing process.
Why? Because people hate to be contradicted. They would much rather prefer you conform to their own ideas, simply because those ideas give them a sense of certainty and righteousness.
By offering a perspective on life that contradicts that of some of your readers, you'll also be making them curious as to why you hold that perspective to be true. As a result, those readers will feel inclined to actually read your content (and likely respond to it).
Beware, however, that because they might not necessarily agree with it, you might receive some negative feedback from them.
To prevent this, try to be as neutral as you can with your content while also making sure to express your unique perspective(s) on the topic at hand.
...I think I may have just contradicted myself here. Oops!
4. Ask your readers to reflect on your latest writing project.
Just as you'll probably never forget this GIF, your readers will most likely never forget the impact your content had on them the very first time they read it.
Ask them whatthat impact was.
Or, better yet, don't even worry about asking them. Just bring up the most recent writing project of yours that you're certain they've already read, and they'll take care of the rest.
Odds are, they'll end up going off on a much-appreciated tangent revealing what they liked or didn't like about it.
Thanks to them, you'll now have a better understanding of what they expect from your next piece of written content.
Without an audience, your writing would have no means of showcasing itself in an effort to grow, be commended, or both. To keep an audience, you must first know how to capture it. Fortunately, you've just uncovered 4 ways to do so from now on!