You see them everywhere, from the streets of Manhattan to walking along the Seine in Paris and even in University of Alabama classrooms. I'm talking about Barbour jackets, the best article of clothing any man can own. 

Many men don’t get past the price tag. “That’s too expensive,” or “It’s ridiculous to pay that much for a single jacket,” are common statements that can be heard in stores around the world. But Barbour is marketing its jackets now not so much as a purchase, but as an investment—and for good reason. 

Besides its classic and stylish look, this jacket has proven itself to be both an investment and blessing to buyers. To start, you can take your Barbour anywhere. Whether you’re hunting in the woods or touring a European country, this jacket is good for any occasion. Also, add a dog to any Barbour jacket, and you’re sure to accomplish the all-American look. 

A Barbour isn’t a piece that you have to pair with the most expensive slacks or shoes on the rack. It’s something to throw on with your old pair of boots and blue jeans to go sight-in your gun or tour downtown London. The great thing about this company is it has no specific audience. They sell to both men in the city and to men in the countryside. It’s the perfect on-the-go and casual jacket to have. It can serve any purpose to any man.

Another reason why a Barbour is such a great investment is that it will last a lifetime. Unfortunately, there isn’t a handy survey lurking around somewhere that gives the exact life expectancy, but there’s enough evidence to prove it. Made to sustain anything, Barbour’s reputation is one compared to companies like Land Rover. 

When your Barbour is at the end of its rope, send it off to Barbour headquarters in North Shields, where it’ll receive The Treatment. This covers everything from re-proofing and re-waxing to repairing frayed collars and cuffs. The Treatment also covers repairing tears, even if it means inserting a new panel. This fact alone is a perfect selling point for any man across the globe.

Last, but certainly not least, the look of tradition that comes with the a Barbour is timeless. Quoting from their fall 1908 catalogue, “Wherever men need to be protected, Barbours will do it.” Over the last 120 years, Barbour has changed and adapted to every fashion trend. However, they have also been able to keep that original sense of taste that men, and now women, know and love.