The haircare industry is vast. With the rise of social media came hundreds of thousands of empowered, niche brands. Single entrepreneurs came out of the woodwork with hair brands that now, years later, have dedicated cult followings.

Of those multitudes of brands, few cater to all hair types, most made without regard for curly or coily hair. These brands, however, are different.

One of the very small ways in which we can show our support, and serve as an ally can be to support black-owned beauty brands. These entrepreneurs making F.U.B.U. (for us, by us) brands aren't just filling a niche — they're building empires of inclusivity in the beauty world, adding representation in a space that desperately needs it.

In a world in which inclusivity and diversity often serve as an insincere marketing tactic, these brands are making groundbreaking waves towards a more inclusive future in haircare and beauty.

Kim Kimble's brand is beloved by many of Hollywood's faves.

Women with Type 4 coily hair swear by Briogeo's Curl Charisma.

Courtney Adeley's The Mane Choice even makes vitamins for longer, thicker, healthier hair.

Eu'Genia's raw shea butter is primed to use on every single inch of your body — and trust me, you'll want to.

Dizziak's deep conditioner is something people swear by for shinier locks.

Beneath Your Mask's luxury hair serum has extra-nourishing plant and essential oils.

Mixed Chicks' African-Irish CEO Kim Etheredge focuses on anti-frizz, detangling products.

@mixedchickshair

Developed by PhD scientist Dr. Isfahan C. Harris, Alodia curates a custom haircare kit for you based upon your quiz answers.

@alodiahaircare

Papa Rozier Farms' pure castor oil is a favorite for anyone looking to grow length in lashes, head hair, or brows.

Monique Rodriguez's background is in science and women's health — Mielle Organics is her brainchild, and her detangling shampoo and conditioner are a must-have.

Thousands of Amazon reviewers swear by Lisa Price's Carol's Daughter's shine pomade.

Former therapist Janell Stephens founded her brand, Camille Rose, for her children — to solve their aggressive skin issues. Today, her Curl Maker product has a loyal cult following.

TGIN (Thank Goodness It's Natural) does a range of skin and haircare products, but the butter cream moisturizer smells as good as it sounds — and its a dream for shiny curls.

Founded by sisters Miko and Titi Branch, Miss Jessie's makes high-quality products at an accessible price.

@miss_jessies

Founder and formulator Obia Ewah isn't just a strong entrepreneur — she's a trained chemist, and it shows in her formulations, like in the fan favorite curl moisture cream.