I finally realize as to why subscription boxes are becoming bigger and bigger today. If you haven’t noticed, many major companies are creating subscription boxes and promoting them more than ever before. I think this is due to people wanting the chance to buy themselves a gift that they wouldn’t otherwise buy themselves, and allow them to try new products they wouldn’t typically purchase. Here are 6 other reasons subscription boxes are growing in popularity:

6. You can get one for just about anything.

I know we all shop online a great deal. We spend a LOT of time on the internet which at some point leads us to online retailers. This can be Amazon.com, eBay, Walmart, Target, etc. Online shopping makes for amazing gifts for friends and family, and subscription boxes are even more specialized to help you get that certain someone the perfect gift! You can get a subscription box for everyone and have it tailored to something they truly enjoy and appreciate.

5. They get shipped straight to you.

Subscription boxes could not be any easier! You order them online and they come straight to your door! In this world of growing instant gratification - with next day shipping and movies immediately released on Netflix - people love to make everything as easy for ourselves as possible. If this means ordering something online and getting it shipped directly then that is exactly what we will do.

4. You can just get one.

One of the best parts about subscriptions boxes is that you can always buy one to see how you’ll like it. You can try out a box and buy it because the theme of the box that month is appealing. For example, some companies change the themes of their boxes every month, giving customers a variety of items to test out. Some people may only want one or two of those themes and they can buy those boxes separately instead of buying boxes for a full year. One box can also make for a great birthday gift!

3. The LOVE of surprises!!

People enjoy surprises and the sensation of not knowing what they are about to get. I attribute this to surprises making us feel like kids all over again. Who didn’t love opening gifts on their birthday as a kid?! Subscription boxes allow us the chance to surprise ourselves and receive a small gift once a month that we would otherwise not purchase. After a long week of work, seeing that package at your door is so gratifying, and leaves us eager to see what could be inside.

2. Love for their childhood!

Have you noticed the increase in vintage themed items coming back around? If not then you might need to get out more. I attribute this to people’s love for their childhood and anything that reminds them of it. Disney just last week announced that once a month this year they will be putting out new merchandise that is considered vintage collectibles like a black and white Mickey Mouse. This push for new vintage themed items is one thing that companies like IGN and Disney are using to get new subscribers.

1. People don’t know what they want.

When I get asked by friends and family what I would like for holiday or birthday gifts, I usually don’t have an answer. I tend to not know what I want until I see the item and then realize it is something I would really enjoy. Even then, I have a hard time deciding what I truly want because I am so indecisive. This is because we are exposed to so many choices every single day that we have a hard time deciding on what we want until we see what is in front of us. With subscription boxes, choosing a theme or a product is made simple, and instead of choosing a specific brand, the company will send you items in the hopes that you will enjoy them! If for some reason you don’t, they will tweak the items every month to make sure you find items that you do enjoy!