Since practically the beginning of Barbie's birth in 1959, people have expressed concern over the doll's unrealistic body proportions and Eurocentric features. In recent years, there has especially been a demand for Mattel to make it's iconic doll more diverse and representative of the world.

Mattel heard the people, and has finally delivered.

On January 28, Time Magazine released an exclusive story about Barbie's rebranding. Barbie will now feature curvy, tall and petite body types alongside the original body. Barbie will also have 24 diverse hair styles, 22 eye colors and seven skin tones.

This rebranding, named "Project Dawn" began in 2014 when Kim Culmone, head of design, asked her team the question: "If you could start the brand over today...what would you do to make her [Barbie] relevant as possible?"

Apart from creating a more diverse toy that all children can enjoy, this rebranding move was spurred on from Mattel's huge drop in sales. In 2014, Lego surpassed Mattel as the biggest toy company in the world. The Elsa doll, from Disney's Frozen, also beat out Barbie as the most popular girl's toy that same year.

Although many people are thrilled by the change, there are skeptics who say that Barbie is an icon, and changing that icon may confuse children more than excite them. Rebranding is difficult enough already, and being a 57-year-old company with the most iconic doll in the world doesn't make the change easier.

However, I believe this rebranding will be a real success for Mattel. Perhaps not so suddenly in sales, but definitely in changing the attitude that the public holds for Barbie. The girls who grew up playing with Barbie are the same millennials who believe so strongly in diversity and equality today. In a few years, many of these young women will be having children, and surely they'll want to purchase a toy for their children that represents all body types.

I know I would have loved to have been able to play with a short, brown haired and brown eyed Barbie when I was a kid, and now my future child can.

It's a step in the right direction for Barbie. When a company as big and well-established as Mattel promotes body positivity, it helps with keeping the conversation about diversity going and changing the social standards of beauty in our world.