In 1959, Barbie with her impossible proportions hit the market. Now, in 2016, Barbie is still on the shelf but with three new body types, seven skin tones, 22 eye colors, and 24 hairstyles. Finally, Barbie has evolved. Mattel has started the hashtag #TheDollEvolves due to the three new body types. They include curvy, tall and petite, and the original Barbie figure will still be sold.

Girls will now be able to relate more to the dolls and connect with them better than ever because they have a more realistic look to them. Tania Missad, Director of Consumer Insights, said "We have to let girls know it doesn't matter what shape you come in, that everything is possible." From a young age we are exposed to what the "perfect body" should look like, we see it in commercials and magazines. Mattel writes on its website that "by introducing more variety into the line, Barbie is offering girls choices that are better reflective of the world they see today." When we look outside into the real world, we see people of different shapes and sizes, and ethnicities and races, not girls who look like the retouched models on the billboards. Our perception of beauty is distorted and Barbie has taken a big step to encourage girls to love themselves for who they are. For years, Barbie was extremely unrealistic but now girls can say they look like Barbie and that she is "perfect" because they are picking out dolls that actually look like them.

Time Magazine wrote "They’ll all be called Barbie, but it’s the curvy one—with meat on her thighs and a protruding tummy and behind—that marks the most startling change to the most infamous body in the world."By changing the face of the brand, girls everywhere will be able to find a doll that speaks to them. Barbie has already caught the attention of millions and the evolution has been covered in major magazines such as Time, USA Today, Cosmopolitan, People and The Huffington Post. You can check out the new Barbies here, and they are available for preorder, prices start at $9.99.