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Content marketing is quickly becoming a significant priority for businesses, especially those wanting to establish a solid online presence in today’s increasingly digital world.

An overwhelming number of marketers for businesses worldwide (82 percent) currently actively employ content marketing as part of their overall strategy, according to Hubspot’s latest State of Marketing report.

What comprises content? There are several kinds, each with strengths that help you communicate certain concepts better. They can also attract your audience and potential customers to visit or explore your website.

1. Blogs

Blogs are probably one of the first things that come to mind when you think of content marketing, and they have this reputation for a good reason.

Well-curated blog posts on your website help attract potential customers by addressing their concerns and possibly offering solutions.

When writing blog posts, keep search engine optimization (SEO) keywords in mind. This strategy is highly effective in improving site traffic while being relatively low-cost.

2. Infographics

Infographics are an excellent way to catch people’s attention quickly. A good infographic has punchy visuals and concise text that allows readers to easily grasp specialized information, such as statistics or processes.

To make your infographic more impactful, use information from trustworthy sources and include it in the caption or the graphic itself.

3. Videos

In 2021, video was the most popular media type marketers used in their content strategies, as revealed by the Hubspot State of Marketing report.

This makes a lot of sense, especially since YouTube is currently the second most popular social networking site. Other social media platforms also have video features.

Video is a highly flexible and engaging format, so different brands could get creative and make it their own.

4. Case Studies

Case studies are an effective way to showcase what your brand can do by detailing your past projects or the experiences of your customers.

This type of content allows potential customers to get an idea of what it would be like to experience your product or work with your company. When done well, it could entice new customers to patronize your brand.

5. Guides and How-Tos

When faced with the unknown, the modern person usually turns to the internet for help. Search engines are no strangers to different questions that start with “how to.”

For this reason, it’s wise for a company to create specific guides and how-to articles that address concerns related to their product or industry. You’d be able to engage with people actively looking for solutions and possibly convince them to make a purchase.

6. User-Generated Content

User-generated content (UGC) involves your customers, making it a highly interactive and effective type of content marketing.

People are more likely to trust their peers than brands. Therefore, sharing content where your customers promote your business is an excellent way to engage with your community and gain more customers.

7. eBooks

You can think of eBooks as a longer piece of blog content. It is an avenue where you could provide more detailed and in-depth information to your audience.

eBooks shouldn’t be read as advertisements, so make sure to produce quality and well-researched content on a popular subject related to your industry.

Before getting the eBook, you could ask your customers for their names and email addresses, which you could also use for email marketing.

Make sure to prioritize quality, no matter which content formats you choose to employ for your marketing strategies. Customers are more likely to respond to your content when you offer them valuable information and experiences they could only get from your brand.