5 Things You Need to Know Before Going All-In with Digital Marketing

5 Things You Need to Know Before Going All-In with Digital Marketing

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio

Digital marketing is the way of the future. New data shows that 79% of Americans shop online, and most devote about 10 hours a day to screen time.

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio. While traditional marketing avenues are still being used and are still effective, digital marketing is what many successful companies are focusing on.

If you're thinking about getting into business as a digital marketer, there are a few things you should know:

1. Networking is Key

Networking is a key aspect of being a successful digital marketer. Connect with people who have already made a name for themselves in the business. These connections will help you better understand how the industry works and how to get ahead.

Your network can also open new opportunities that you may not have found otherwise.

There are many ways to network. Conferences and industry meetups are two great places to start building your network.

2. You Have to Do More Than Drive Traffic

In the early days of online marketing, the goal was to get people through the door, or traffic to a website. What happened afterward was none of the digital marketer's concern.

Things have changed.

Today's digital marketers monitor leads throughout the entire buying process, and they also come up with strategies to retain customers over the long-term.

Gone are the days when marketers focused on high rankings to drive traffic and nothing else. The job is more complex and robust than in the past, but that makes the job more rewarding and interesting.

3. The Law is Not on Your Side

The Internet is still the wild west, but laws are catching up. Digital marketers should understand rules and regulations to avoid getting themselves and their clients into trouble.

According to https://www.gordonlawltd.com/, "Advertisements that make false promises to customers are subject to legal action waged by government regulators. Intellectual property rights for digital content such as: photographs, text, music, and video can swiftly lead to hefty fines."

Even something as simple as posting a photo to the company blog can get you in legal trouble if you don't own the rights to the photo or don't have permission to use it.

4. Building a Personal Brand is Key

Reputation and credibility are the most important things in the digital marketing world. Anyone can build a website and call themselves a digital marketer. The industry is rife with scammers and people who use unethical tactics that can do more harm than good for businesses.

To succeed in this field, you'll need to build your personal brand. Guest post on reputable blogs, create a blog of your own, stay active on social media and provide potential customers with proof of your results. Demonstrating your expertise will help foster trust among new leads and help establish your personal brand as an authority.

5. Social Media Will Be Your New Best Friend

Social media is now an integral part of digital marketing. Along with blogging and advertising, marketers are leveraging the vast audiences offered by social platforms to build brand awareness and drive traffic. Be prepared to use social media on a regular basis.

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College Life Without A Computer

What it's like to go without a computer.

Hello readers! It has been awhile since I have written an article. The reason? I haven’t had a computer! I know, I know, poor excuse, but hear me out; not having a working computer as a college student and writer is awful.

First off, I couldn’t submit any of my online homework assignments for my various classes. I would then have to explain that to my professors, who never seemed to really believe me, and then I would have to stay late on campus to redo and resubmit my assignments. Worse than that? Walking back to my car in the dark that’s located in a sketchy looking parking deck.

Is it really that bad to not have a computer? I thought about what other students experience without access to internet or a computer at home. Being a college student, you have access to free computer labs, but the downside is, they aren’t open 24hrs. That means, if you have a last-minute paper due and you just got off work at 1A.M. you are screwed. This forces students to stay longer on campus and they must prioritize their time.

The good side of this dilemma? It gives students a more school-oriented mind frame since they must focus on being in the computer labs rather than procrastinating their assignments to do at home. It also gives students more time to be face-to-face with other students instead of spending their free time on their laptops.

So what’s the bottom line? It sucks not having your own laptop. You’re forced to change your schedule to fit with the campus lab times but you’re no longer doing your assignments last minute. Remember, it’s not the end of the world if you don’t have a computer.

Cover Image Credit: no internet connection

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Cell Phones And Our Communication

How Our Obsession With These Devices Has Changed Society

There are almost as many cell phone subscriptions (6.8 billion) as there are people in the world, which is 7 billion. Everyone in our society has experienced the impacts of cell phones and the evolution of them. The evolution of the cell phone, the apps we have on our phones, and how social media impacts mental health and everyday lives all go into how cell phones have forever changed our communication with the world.

Cell phones did not always look like the phones we have today, they have changed drastically throughout the years. The first mobile phone was a Motorola DynaTAC 8000x, released on April 3, 1973. This weighed about 2 pounds, took 10 hours to recharge, and held 30 numbers. It cost $4,000.

Then came the first pocket-sized cell phone, a Nokia 6110, released in December of 1997. This was actually the first phone to have features such as games, calculators, currency converters, and calendars and marketed to the general population. And of course, came the first modern smartphone on June 29, 2007; the iPhone by Apple.

This was the stepping stone into the world of cell phone technology we have today. Today, 77% of Americans own a smartphone, while 92% of 18-29-year-olds own one. Actually, more people have a cell phone than they do a toilet. Shocking right? Modern smartphones have allowed humans to communicate with anyone in the world instantly.

150 years ago it would take the Pony Express 10 days to deliver a letter from Missouri to California. Now, that would take just seconds to send a text message. Texting today has divided people into two groups: iMessage and SMS. Those without iMessage capable devices are sometimes excluded from group chats.

Not only are we able to communicate through text message, but also applications. In May 2017 there were 2,200,000 apps in the app store. Apps have made us all feel the need to constantly broadcast our lives and have a desire for instant gratification, receiving likes or favorites on what we post. We've become obsessed.

Although, many apps do actually have a functional purpose other than social or entertainment including, fitness, transportation, weather, personal finance, entertainment, etc. Apps like these, and most others, make things more efficient and time-saving for us.

Phones have enabled us to communicate with people from all the way across the world. Communication has improved from taking months for a message to travel across the country in seconds to send across the world. With the mobility of cell phones evolving each day we are able to put them away in our pocket and pull them out as needed.

Texting has also definitely changed our communication skills with face to face people. There are many people today that are uncomfortable having face-to-face conversations with others. Granted, certain things are a lot easier to say over a text rather than saying it in person. People feel that since there is a screen separating them and the person on the other side they are able to say things that they wouldn't normally say. Texting has also changed our grammar ie. “text talk” (LOL, IDK, HMU, U, WUT, SMH). Some of these phrases have even been added to the dictionary.

As you can all see cell phones have come from a 2-pound brick to a light as a feather glass device that has created improvements for our lives but also brought negative things to light. I explained just how the physical cell phone has evolved, how it brought apps to our lives and the impacts they have on us, how cell has made texting mainstream communication instead of face to face conversation, as well as the social awkwardness that they have created for our generation.

I hope with this information, you have a better understanding how cell phones have impacted our lives.

Cover Image Credit: Faye Flam

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