5 Things You Need to Know Before Going All-In with Digital Marketing

5 Things You Need to Know Before Going All-In with Digital Marketing

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio
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Digital marketing is the way of the future. New data shows that 79% of Americans shop online, and most devote about 10 hours a day to screen time.

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio. While traditional marketing avenues are still being used and are still effective, digital marketing is what many successful companies are focusing on.

If you're thinking about getting into business as a digital marketer, there are a few things you should know:

1. Networking is Key

Networking is a key aspect of being a successful digital marketer. Connect with people who have already made a name for themselves in the business. These connections will help you better understand how the industry works and how to get ahead.

Your network can also open new opportunities that you may not have found otherwise.

There are many ways to network. Conferences and industry meetups are two great places to start building your network.

2. You Have to Do More Than Drive Traffic

In the early days of online marketing, the goal was to get people through the door, or traffic to a website. What happened afterward was none of the digital marketer's concern.

Things have changed.

Today's digital marketers monitor leads throughout the entire buying process, and they also come up with strategies to retain customers over the long-term.

Gone are the days when marketers focused on high rankings to drive traffic and nothing else. The job is more complex and robust than in the past, but that makes the job more rewarding and interesting.

3. The Law is Not on Your Side

The Internet is still the wild west, but laws are catching up. Digital marketers should understand rules and regulations to avoid getting themselves and their clients into trouble.

According to https://www.gordonlawltd.com/, "Advertisements that make false promises to customers are subject to legal action waged by government regulators. Intellectual property rights for digital content such as: photographs, text, music, and video can swiftly lead to hefty fines."

Even something as simple as posting a photo to the company blog can get you in legal trouble if you don't own the rights to the photo or don't have permission to use it.

4. Building a Personal Brand is Key

Reputation and credibility are the most important things in the digital marketing world. Anyone can build a website and call themselves a digital marketer. The industry is rife with scammers and people who use unethical tactics that can do more harm than good for businesses.

To succeed in this field, you'll need to build your personal brand. Guest post on reputable blogs, create a blog of your own, stay active on social media and provide potential customers with proof of your results. Demonstrating your expertise will help foster trust among new leads and help establish your personal brand as an authority.

5. Social Media Will Be Your New Best Friend

Social media is now an integral part of digital marketing. Along with blogging and advertising, marketers are leveraging the vast audiences offered by social platforms to build brand awareness and drive traffic. Be prepared to use social media on a regular basis.

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Does Technology Make Us More Alone?

Technology -- we all love it and we all use it, but how is it affecting us?
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In this day and age, it is near impossible to do anything without the use of technology. You can pay your bills, manage your bank accounts and even chat with a customer service representative all with the use of your smartphone.

Is the use of technology starting to take away from our person-to-person interaction? Think about how often you grab your smartphone or tablet and text your friends instead of picking up the phone to call them or, better yet, making plans to hang out in person.

Technology is supposed to make us feel more connected by allowing us to stay in touch with our friends by using social media sites such as Facebook or Twitter and of course, texting. But are our smartphones getting in the way of socializing? Does technology make us feel more alone?

There is a term that is commonly used, "FOMO" –– short for "fear of missing out." Yes, this is a real thing. If for some crazy reason you don't check your Twitter or Facebook news feed every 10 minutes are you really missing out?

The fact that we have become so dependent on knowing exactly what is going on in other people's lives is sad. We should be focusing on our own lives and our own interactions and relationships with people.

Technology is making us more alone because instead of interacting with our friends in person, we are dependent on using our phones or tablets. We start to compare ourselves and our lives to others because of how many likes we get on our Instagram photos.

We are forgetting how to use our basic communication skills because we aren't interacting with each other, anymore. We are too busy with our noses in our phones. Young kids are dependent on a tablet to keep them entertained rather than playing with toys. That is not how I want my children to grow up.

As a society, we will start to become very lonely people if we don't start making changes. We are ruining personal relationships because of the addiction to our smartphones and checking our social media sites every five minutes.

It's time for us to own our mistakes and start to change. Next time you reach for your phone, stop yourself. When you are with your friends, ignore your phone and enjoy the company of your loved ones around you.

Technology is a great thing, but it is also going to be the thing that tears us apart as a society if we don't make changes on how dependent we are on it.

Cover Image Credit: NewsOK

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This Phone Kidnapping Scam Could Cost You Thousands And My Situation Should Be A Warning

This article is to tell you my story and provide tips on how to understand what is a scam/how to prevent them.

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A few weeks ago, my family was caught in the middle of a kidnapping phone scandal that costs us a couple hundred dollars. Many times you hear these stories on the news and think it couldn't happen to you or your loved ones. Then, when it happens, you haven't taken any cautionary measures. This article is to tell you my story and provide tips on how to understand what is a scam/how to prevent them.

This scam took place between my sister and father at first. All the scammers needed was the two phone numbers and some computer software to trick us. They began by calling both my sister and father at the same time. The call to my sister's phone looked like it was coming from my father because they use software that made the call come from my father's phone number. Caller ID showed my father's name and made it seem like they had his phone. The same concept happened to my father with my sister's number.

After they get you to pick up, they told both my father and sister they had kidnapped the other. They told my father they kidnapped her off the streets. They told my sister that my father had a debt to pay and they're holding him hostage until they get the amount. At this point, both my sister and dad think the other is being held hostage (when neither was). They tell you not to hang up the phone or they will hurt the loved one.

They then ask for money in the form of VISA gift cards or such. They will tell you to buy/max out multiple cards to the highest it will allow (usually $500) and then tell you to read the numbers of the card to them. This makes them untraceable. The number varies between each scammer so that might now always indicate a scam.

The reason you don't immediately hang up is that they are smarter than just telling you they have someone you love. For example, they used personal information they made my sister tell them against my father (and vise-versa). They make you say your location (ex. my sister's college) and what is around you to make it believable.

Also, people tend to begin these times and they will use all of the info you share against the other person they called to make it seem real. On top of the info, they record parts of the conversation when someone is talking and play it back for the other. In our case, they told my sister to say, "Don't worry dad, I'll take care of us. We'll be okay". Then, they played this clip back for my father to make it seem like they actually had her there.

Now, most people just think it's so easy to just hang up and call bullshit but they make it very clear not to mess with their rules. They told my father not to tell anyone about this, stay on the line at all times, and do what they say. If he was to not listen, they threatened to rape and/or kill my sister. This obviously is a brutal image to even imagine, so it's not worth risking it. So, he stayed on the line.

My mother then came up to my father and figured out what was happening and the real game began. She took the phone and used her skills at lying to delay buying the cards. My sister didn't have anyone with her at college so she ended up giving them a few gift cards. She then was stranded at a Kroger just waiting. They kept her on the line to keep recording her voice for my mom. Now that my father wasn't on the phone, he called the police and began investigating. He called her roommate and asked if he had seen my sister.

The roommate hadn't seen her; however, he had her location turned on. He tracked her to Kroger and ran there (he lives in the city). The roommate and my father worked with the police and SWAT team to get my sister. Meanwhile, my mom is just acting like an idiot and asking many questions because she wanted them to think she was confused. Any lie she could think of, she was using.

When the SWAT team saw my sister, they didn't grab her immediately. They made sure nobody was with her. After confirming she was alone, they radioed that they had the victim. This caused my sister confusion because she didn't think she was the victim. She still thought they had our mom and dad. So she's yelling at SWAT to find my parents. They then bring her to the station and explain what was actually happening. After my parents got confirmation my sister was safe, they called the scammers out and they hung up immediately. All were safe and the police were now trying to track the scammers.

Overall, it took hours to get the full story from all 4 people (and what you just read was the abridged version). They then took my sister's phone and made my parents come to pick her and her phone up.

HOW TO PREVENT SOMETHING LIKE THIS:

- Turn on your location with at least 3 trusted people and tell your family who has it

-Make a code word in case this situation happens so you know it's real

-Never actually buy the cards they ask for

-Always have a pad and paper so you can write notes to people if they are around

-DO NOT tell them how much money you have

-Never trust the scammer, even if they tell you some true information

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