5 Things You Need to Know Before Going All-In with Digital Marketing

5 Things You Need to Know Before Going All-In with Digital Marketing

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio

Digital marketing is the way of the future. New data shows that 79% of Americans shop online, and most devote about 10 hours a day to screen time.

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio. While traditional marketing avenues are still being used and are still effective, digital marketing is what many successful companies are focusing on.

If you're thinking about getting into business as a digital marketer, there are a few things you should know:

1. Networking is Key

Networking is a key aspect of being a successful digital marketer. Connect with people who have already made a name for themselves in the business. These connections will help you better understand how the industry works and how to get ahead.

Your network can also open new opportunities that you may not have found otherwise.

There are many ways to network. Conferences and industry meetups are two great places to start building your network.

2. You Have to Do More Than Drive Traffic

In the early days of online marketing, the goal was to get people through the door, or traffic to a website. What happened afterward was none of the digital marketer's concern.

Things have changed.

Today's digital marketers monitor leads throughout the entire buying process, and they also come up with strategies to retain customers over the long-term.

Gone are the days when marketers focused on high rankings to drive traffic and nothing else. The job is more complex and robust than in the past, but that makes the job more rewarding and interesting.

3. The Law is Not on Your Side

The Internet is still the wild west, but laws are catching up. Digital marketers should understand rules and regulations to avoid getting themselves and their clients into trouble.

According to https://www.gordonlawltd.com/, "Advertisements that make false promises to customers are subject to legal action waged by government regulators. Intellectual property rights for digital content such as: photographs, text, music, and video can swiftly lead to hefty fines."

Even something as simple as posting a photo to the company blog can get you in legal trouble if you don't own the rights to the photo or don't have permission to use it.

4. Building a Personal Brand is Key

Reputation and credibility are the most important things in the digital marketing world. Anyone can build a website and call themselves a digital marketer. The industry is rife with scammers and people who use unethical tactics that can do more harm than good for businesses.

To succeed in this field, you'll need to build your personal brand. Guest post on reputable blogs, create a blog of your own, stay active on social media and provide potential customers with proof of your results. Demonstrating your expertise will help foster trust among new leads and help establish your personal brand as an authority.

5. Social Media Will Be Your New Best Friend

Social media is now an integral part of digital marketing. Along with blogging and advertising, marketers are leveraging the vast audiences offered by social platforms to build brand awareness and drive traffic. Be prepared to use social media on a regular basis.

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25 Responses To Your Friend Who Doesn't Text Back

Omg thanks for responding so quickly...oh, wait.

We all have that friend. That friend we love to death, but if we are sure of anything in this world, it’s that they will not respond to your text because they suck at texting. That moment when you see “Read 1:04 p.m.” and you’re like “and???? Helloooooooo!”

These are 25 responses for that dear friend.

1. Lol thanks for tagging me in that FB post, now text me tf back.

2. OMG, wait you met Chris Hemsworth and he’s professing his love to you??!! No? Okay, then you can def text me back.

3. Hey I’m coming to help you since you obviously broke your thumbs and can’t respond.

4. Lolol thanks for responding. I’ll just continue the conversation with myself. That’s cool.

5. Good chat.

6. Yeah I wouldn’t know how to respond either, pizza topping selection is a thought-provoking process. Take your time. Meditate on it.

7. The classic: ^^^^^^^^^

8. I hope you’re writing me the 8th Harry Potter novel.

9. That was a yes or no question. This isn’t difficult. You wouldn’t do well with ‘Sophie’s Choice.’

10. Omg, did you pass out from the excitement of getting a text from me? Totally understandable. Text me when you regain consciousness, love.

11. Omg what a witty and clever response. Nothing. So philosophical.

12. The only excuse I’ll accept is if you’re eating guac and don’t want to get it on your phone. Because avocados are life.

13. I love it when you do that adorable thing when you don’t text me back for hours. So cute.

14. Okay I’ll answer for you. Yes, you’re going out tonight. Glad we had this convo.

15. In the time it has taken you to respond, dinosaurs could have retaken the earth.


17. The dramatic but also very valid response: That’s what happens when you don’t respond for 30 minutes. People die.

18. I apologize for asking if you were coming to watch Bachelor, clearly the decision has caused you serious reflection on your priorities. I’m sorry to have caused you this existential crisis.

19. Sorry I annoyed you with my friendship. But like plz respond…

20. Your response time is longer than Ross and Rachel’s entire relationship. 10 seasons. You couldn’t text me back for 10 seasons?!!

21. Wait. You’re responding too fast. I can’t keep up. Hang on. Don’t respond so quickly. Jeez.

22. A subtle but perfectly placed gif. What will you go with? The classic eye roll perhaps or maybe a “you suck.”

23. Did you fall off a cliff? Wait, you don’t exercise. Pause your Netflix and respond b*tch.

24. Omg I WON THE LOTTERY. *responds* Lol now you respond…

25. And my personal favorite and go to, Did you text me and then decide to THROW YOUR PHONE ACROSS THE OCEAN?! Lol swim fast, I need an answer.

Cover Image Credit: http://farm9.staticflickr.com/8289/7759302068_fac2dfd31d_b.jpg

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Why tanacon was a Failure

As Philip DeFranco cautioned in his video a day before the event, "there is the possibility that it becomes a complete sh*t show."


Over the past several months, there have been several scandals on YouTube, from Logan Paul and Ricegum offending cultures on their trips to Japan and China, respectively, to, most recently, Tanacon.

Originally the idea of YouTuber Tana Mongeau, who has racked up about 3.6 million subscribers and is known for her story-time formatted videos, Tanacon was a reaction to the long-running Vidcon. While Vidcon has its own independent issues from over the years, Mongeau released a video in the beginning of April titled "Why I Won't Be Attending Vidcon 2018: A Rant." The hour-long rant of Mongeau's personal problems with Vidcon concludes with her proposing - though I doubt, at the time, that she meant it seriously - that she would hold her own convention that would be run with the fans of YouTube creators in mind. Mongeau said that she wanted her convention to be better and freer than Vidcon.

Naturally, Mongeau's large following latched onto the idea, and other well-known creators came to her support, which, in turn, birthed Tanacon. Scheduled to run concurrently with and in close proximity to Vidcon in Anaheim, California, Tanacon held a line-up of many well-known creators from Shane Dawson and Casey Neistat, to Bella Thorne and Ricky Dillon. When paired together with promised free tickets (though attendees could purchase VIP for $65 in exchange for extra perks including a gift bag and skipping lines), it seemed that Tanacon had the promise of success. Though, as Philip DeFranco cautioned in his video a day before the event, "there is the possibility that it becomes a complete sh*t show."

The next day saw 5-thousand people standing in a hot parking lot outside of the convention at the Marriott without water or food. Footage from the event shows teenage girls revealing severe sunburns, chanting for refunds, and utter chaos both in and outside the convention, stemming from general dissatisfaction with the organization of the event. Ultimately, the event was shut down as a fire safety hazard, and the following days of Tanacon were shut down.

But where did Tanacon go so wrong when so many people supported it and hoped that it would succeed? In a revealing 3-part docu-series, Shane Dawson interviewed girls who attended the event, the CEO of Good Times, and Mongeau. On the whole, I admire Dawson's series, beginning with a video titled "The Truth About Tanacon," and I applaud Dawson and his team for talking to several different parties to try and find what really happened at Tanacon, and who is to blame for the failure.

Throughout the series, behind the finger-pointing between CEO of Good Times Michael Weist and Mongeau, it is clear that there is not any one party at fault for the failure. Instead, I think the failure comes from two young people - Weist and Mongeau are only 21 and 20 years old, respectfully - who had good intentions but were blinded by their own agendas. I do remain slightly critical of trusting Dawson's word alone, as he clearly wants to help Mongeau, as a personal friend, and Weist appears only through a screen in the series, and fear that there is even a slight bias towards Mongeau.

However, Dawson makes a good point by claiming that Tanacon came out of revenge against Vidcon, and she was irresponsible for insisting that the event happens at the same time as Vidcon, instead of taking time into account. On the other hand, however, I do feel that more responsibility falls to Weist. For example, Weist claims, in Dawson's series, that he was told that the venue would be able to hold 5,000 attendees, though the maximum capacity on the website is listed as a little over one-thousand, and he signed a contract for the same amount. On the same account, Weist insists that he thought there would be 91 security guards to cover the event, though a record shows that only as many as 25 security guards were on duty at the same time.

Therefore, I can only conclude that Tanacon was the perfect storm of inexperience and poor planning. Neither Weist nor Mongeau were prepared to host an event to such caliber, and all parties involved are lucky that no one who attended was severely hurt.

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