5 Things You Need to Know Before Going All-In with Digital Marketing

5 Things You Need to Know Before Going All-In with Digital Marketing

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio

Digital marketing is the way of the future. New data shows that 79% of Americans shop online, and most devote about 10 hours a day to screen time.

The majority of consumers are on Facebook or their smartphones – not sitting in front of the TV or listening to the radio. While traditional marketing avenues are still being used and are still effective, digital marketing is what many successful companies are focusing on.

If you're thinking about getting into business as a digital marketer, there are a few things you should know:

1. Networking is Key

Networking is a key aspect of being a successful digital marketer. Connect with people who have already made a name for themselves in the business. These connections will help you better understand how the industry works and how to get ahead.

Your network can also open new opportunities that you may not have found otherwise.

There are many ways to network. Conferences and industry meetups are two great places to start building your network.

2. You Have to Do More Than Drive Traffic

In the early days of online marketing, the goal was to get people through the door, or traffic to a website. What happened afterward was none of the digital marketer's concern.

Things have changed.

Today's digital marketers monitor leads throughout the entire buying process, and they also come up with strategies to retain customers over the long-term.

Gone are the days when marketers focused on high rankings to drive traffic and nothing else. The job is more complex and robust than in the past, but that makes the job more rewarding and interesting.

3. The Law is Not on Your Side

The Internet is still the wild west, but laws are catching up. Digital marketers should understand rules and regulations to avoid getting themselves and their clients into trouble.

According to https://www.gordonlawltd.com/, "Advertisements that make false promises to customers are subject to legal action waged by government regulators. Intellectual property rights for digital content such as: photographs, text, music, and video can swiftly lead to hefty fines."

Even something as simple as posting a photo to the company blog can get you in legal trouble if you don't own the rights to the photo or don't have permission to use it.

4. Building a Personal Brand is Key

Reputation and credibility are the most important things in the digital marketing world. Anyone can build a website and call themselves a digital marketer. The industry is rife with scammers and people who use unethical tactics that can do more harm than good for businesses.

To succeed in this field, you'll need to build your personal brand. Guest post on reputable blogs, create a blog of your own, stay active on social media and provide potential customers with proof of your results. Demonstrating your expertise will help foster trust among new leads and help establish your personal brand as an authority.

5. Social Media Will Be Your New Best Friend

Social media is now an integral part of digital marketing. Along with blogging and advertising, marketers are leveraging the vast audiences offered by social platforms to build brand awareness and drive traffic. Be prepared to use social media on a regular basis.

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Why Sims 4 Is Better Than Therapy

No mom, I'm not wasting my time. I'm planning my life.

If you've ever felt like you've lost control of your life, you can fix that problem for a low fee of $20, by investing in one of my favorite casual games: The Sims 4. Starting off as a simple simulation game, this platform has evolved into a place where people can create unique storylines and almost lead second lives. Because it allows players to control an entire town of people, regulating everything from emotions to hobbies to professions, most people find satisfaction in knowing that every single one of those pixelated humans' lives are in their hands.

When I started playing the Sims, I created a young adult with my likeness, and used my starter budget to buy a small plot of land where I built my first house from scratch- an accomplishment that sent my Sim into debt, ultimately killing her ability to find a partner, which left her living in the local park and eating hot dogs until she died from an overdose of soda. (See, unhealthy sugars CAN kill you).

My second try was more successful- I created an overweight man (it would take longer for him to die of starvation) who was a bit of a nerd, but still charismatic. Long story short, Benson Olson lived a long and peaceful life, ultimately succumbing to old age. From that moment on, I knew I how to maneuver the game properly- and the rewards were so satisfying.

I was able to decide fates, but the game forced me to stay organized. Fathering too many children or going to work too often was often a cause of stress for my Sims, so I learned how to balance their needs while still having fun. The level of patience it takes to play the Sims is crazy- relationships take time to build and sometimes they don't work out too well.

That's where cheats come in handy. The developers of the SIms 4 actually encourage users to use cheats, giving users the ability Sims millionaires in less than a minute, or to force relationships between NPCs, no matter how compatible they may be.

I've often found that naming Sims after people in my life, then making their lives hell has been another benefit of the game- you can totally mess with them by starting a fire in their house, or tipping over trashcans until you're banished. Some of my friends have even requested to become part of my households- in the form of pets, because they're too scared to be 'humans' in my unpredictable Sim worlds.

Overall, the Sims 4 may seem like a timewaster, but the way this game stretches the creative bubble is both beneficial and therapeutic.




Cover Image Credit: WIndows Central

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Apple Music Versus Spotify

Which music app reigns supreme?

I recently went through an internal struggle; wanting to stay loyal to apple music with the draw of Spotify including Hulu in their package slowly pulling me in. I had to go based off of my friends' recommendations of both music streaming apps, although they tended to be a bit biased. It was time I tested both for myself and finally settled on the best one. Both get the job done, but there are surely pros and cons for each.

Music Variety

When it comes to this category, Spotify reigns supreme. The app features a lot more remixes than Apple Music does, and I feel as though I’m exposed to tons of new music. Of course this category isn’t terribly important, as you could download any song from the internet and upload it to either app.

Storage

Every iPhone comes with iTunes, so why download another app for music when you’re trying to save space? This was one of the issues I had with Spotify in the first place, it required me to download the app on my phone as well as the program on my computer. My mac already comes with iTunes, but I guess this isn’t such a problem for Android and PC users.

Packages

Spotify definitely wins this round, a normal membership now comes with access to a basic Hulu account! If you’re a student, this means only $5 a month for both services! It’s basically a dream come true.

Shuffle

Random, but this is something that I have noticed as a difference between Spotify and Apple Music. Spotify’s shuffle is significantly less shuffled than Apple Music’s. I find that when I press shuffle on Spotify I constantly hear songs by the same artist a bunch of times in a row, while I never encounter this problem with Apple.

Organization

Apple Music is more organized than Spotify is. On Apple Music, I can choose to arrange my playlists, however, I like based on artist, date added, or even song title. I can do this on Spotify too, but only from my computer. On the app, my music is always organized by date added, which is not my first choice. It’s a small problem, but one I definitely took notice of.

Discover Weekly

One of the great things about Spotify is the personalized playlists it makes every week- and they’re pretty good! Apple Music doesn’t really have anything similar to this, which is a shame and a half.

Radio

Both of these apps have their own version of “radio” services, where you can create a radio station based off of a song, artist, or album. Spotify seems to always been spouting out new songs by the hundreds, even if you’re not sure how some of them made it on the radio playlist. Apple Music seems to play the same few songs on repeat, and keep them the same for everyone. So both apps have their downsides here, but Spotify definitely shows more diversity and gives more songs chances to shine.

My honest opinion: you can’t go wrong with either of these apps. Both have high-quality music with almost unlimited options that are easy to use. I personally use Spotify, but it was mostly because of the Hulu promotion (definitely worth it by the way). I’ve tried both, used both for a few months, and this is my consensus. No matter what you use, happy listening!

Cover Image Credit: Pexels

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