​Are you sure?

The way you choose to brand your company could mean the difference between success and failure. Think about the many companies that market the same product and why some succeed and others fail. If you look closely, you’ll probably see how the successful one was branded and marketed.

What Is Personal Branding?

Your personal brand refers to how you portray and promote the image of your company. It’s your message, your mission, it’s the company personality you want to show your audience. It’s how you want your company to be publicly perceived.

What Are the Fundamental Practices and Goals of Personal Branding?

Your company branding should include a strong brand statement. Think of Nike’s “Just Do It” message. That still has immediate recognition today. Your branding should be short, descriptive, and catchy. If any one of those factors is missing, it will lessen the message’s effectiveness. Your brand should be immediately recognizable.

How Can Reputation Management Help a Company’s Brand?

Using a professional reputation management company to maintain your brand and brand sentiment is the best way to nurture and maintain your company’s good name, even when receiving negative online feedback.

What Are the Benefits to Using a Reputation Management Company?

There are many benefits to using a reputation management company to manage your digital reputation. A reputation management company will help build your brand and brand credibility, image, trust, and authority, improve search engine rankings, and help increase positive returns. Using a top-rated reputation management company likeStatus Labs will lower the risk of your brand losing its good reputation due to negative online feedback. This is because a reputation management company will continually monitor and fix any negative feedback.

A reputation management company tracks and monitors online user responses for your business. It will then make the changes necessary to manage and minimize those responses.

Your Reputation Management Company Must Be Quick and Flexible

Personal branding often requires rapid, last-minute strategy changes. A good online reputation management firm can flex with new information and data. That’s why it’s so important to choose a reputation management company with a long-standing history of success.

4 Signs You’re Doing Branding Wrong

Here are the five signs you’re doing your personal branding wrong.

1. Not Protecting Your Brand’s Reputation

The first thing people see online about your brand will be their first impression. It’s extremely important to take measures such as hiring a professional reputation management company to monitor and handle issues concerning your brand at all times.

2. Not Finding Negative Search Results Immediately

The minute someone posts something negative about your company, it’s live on Google. If you don’t have a company monitoring the web for negative comments and feedback — and fixing them as soon as it happens — you have just earned yourself a tarnished reputation. Once seeing an unfavorable review, most people won’t take the time to search for the facts and find out what happened and, therefore, will never consider your brand again.

3. Not Having a Brand Specific Search Strategy

If you don’t create a specific search strategy — one that fits your brand — you might be sending the wrong message. It’s important to craft a search strategy that matches your brand with the right audience. Your target audience and brand search strategy should include well-researched keywords and phrases, SEO, online reputation services, and other digital marketing options that fit with your brand’s message.

4. Not Monitoring and Fixing Your Brand’s Negative Search Results

It’s important to monitor and fix the negative results that are pulled up when someone searches for your keywords. Your keywords would include things like your name, your company, or any other terms associated with your brand. Finding and replacing those negative keywords with more positive suggestions helps remove those roadblocks that might keep someone from visiting your website or considering your brand.

What’s Next?

If you want more information about personal branding and online reputation management, contact Status Labs today. Status Labs is a premier reputation management, SEO, and public relations firm serving clients in over 40 countries. Status Labs was named to the Inc. 5000 list of fastest-growing companies in the United States four years in a row and has been profiled in top publications such as The New York Times, U.S. News & World Report, The Daily Beast, and more.