Recently, LaVar and Lonzo Ball unveiled The Big Baller Brand's new signature shoe line, the ZO2. The main model, the ZO2 Prime, retails for $495.
At $495, it is more expensive than the retail price of any pair of Jordan Brand sneakers (the highest retail price of a pair of Jordan sneakers is $400). Former NBA player Shaquille O'Neal, who sells his own brand of shoes for no more than $68, tweeted "Hey @Lavarbigballer real big baller brands don't over charge kids for shoes."
Speaking of my own opinion, $495 is already a really high retail price to pay for a pair of sneakers, but it doesn't help that these shoes are just plain ugly.They look like someone took a pair of Nike Kobe 6's, fused them to an Adidas Boost sole, and then rebranded them. No doubt, these are the Frankenstein of basketball sneakers.
Here are a few sneakers that look way better than the ZO2, and are cheaper, too.
1. Adidas Ultra Boost (Retail: $180)
One of Adidas' most popular models right now, the Adidas Ultra Boost, comes in a plethora of colorways. It features a sock-like upper, with a Boost sole. Worn by sneaker icons such as Kanye West, the Ultra Boost is a shoe to consider adding to your collection. In terms of comfort, not many things beat the Ultra Boost.
2. Air Jordan 1 High (Retail $160)
One of the holy grails of sneaker culture. Originally worn by Michael Jordan, these shoes aged very well. Classic, hyped up colorways such as the "Chicagos" (pictured) run for $300+ resale (which is still cheaper than the ZO2), but less popular colorways can be found on Nike.com for $160 or less.
3. Common Projects Achille Low (Retail: $410)
While these shoes are pretty pricey at their retail price, they are worth the money. Made in Italy with premium leather, these designer shoes will stand the test of time. Simply put, these shoes will go with anything, and unlike the ZO2, are worth the hefty price tag.
4. Vans Sk8-Hi (Retail: $65)
The Vans Sk8-Hi is proof that you don't need to spend a lot of money to grab some stylish footwear. These high top sneakers, inspired by the Vans Old Skool, are durable and supportive, as they were made for skateboarding.
5. Nike Air Force 1 (Retail: $100)
Originally produced in 1982, these shoes are a staple in sneaker history. Although they have a bulky silhouette, they tend to look good on almost anyone. They're also ridiculously durable, and if taken care of correctly, can last forever. Consider a pair of these in all white or all black. If you have enough money to buy the ZO2, you could even spring for the updated Flyknit version that is unbelievably lightweight.