A website is a valuable marketing tool for small businesses.

They can help businesses in other languages get exposure to their products and services.

Translating a website also helps businesses to target their market more effectively.

Business can gain international customers with a multilingual site.

It can make easier for people in other languages to access the information on the site.

As well, multiple languages can make websites more user-friendly.

If a website is not translated into the language that is spoken by the majority of the people who visit it, it can lead to confusion and frustration for those who are trying to use it.

There are multiple forms to translate websites, especially if they are built on Wordpress.

Wordpress is one of the most popular content management systems and it has multiple solutions that can be used to translate it and you can learn more about it in the WPML review or Weglot review.

Using tools to translate websites is a great option to bring the advantages of a multilingual website.

Keep reading some advantages that having a multilingual website brings to businesses.

1. Translating your website will make you able to reach more people worldwide

Translating your website can attract new customers who are interested in your products or services.

You are converting your single language website into a website that is accessible for visitors from all around the world.

As you have more content in more languages, you are increasing the options of content for international visitors.

You are expanding your reach internationally.

2. Your website will be more attractive international readers as the content is in their native language

A translated website can keep your customers engaged by providing them with content that is relevant to their interests.

Having a translated website can improve your conversion rates, meaning more people take action after visiting your site.

People will start to remain longer on your website as they are able to understand your information in their own native language.

This increases the change of engagement of visitors with your website.

3. You will have a better chance of getting your website ranked on the first page of Google for your keywords

As you have a multilingual website, you are also aiming to appear in international search engines.

You might now be competing against other websites, but also you are opening up for new possibilities and opportunities for international keywords.

Eventually as you start ranking, you will increase the traffic of your website and have the chance to convert those international visitors into customers.

4. Stand out from the competition

A multilingual website can be a great way to stand out from competition.

Not only will your website be more attractive to international customers, but it will also be more likely to convert visitors into customers.

This is because a multilingual website is designed to be easy to use for people from different countries, where competitors might not be even looking at.

This means that your website will be easier to navigate and understand.

Additionally, your website will be translated into different languages.

This will make it easier for potential customers to find the information they are looking for, where in competitor's sites might be only in one language,..

5. You will be able to increase your brand awareness

A translated website can help you build a stronger brand image and increase your visibility.

When you have a website that’s available in multiple languages, it gives you a competitive edge over other businesses.

Not only will this make you more visible to potential customers, but it will also show off your expertise and professionalism.

Your brand will get known worldwide, and easily be recognized in other places of the world.