The Ephemerality Of Social Media Allyship
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Politics and Activism

The Ephemerality Of Social Media Allyship

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The Ephemerality Of Social Media Allyship

My Facebook News Feed this morning can be best described by the above image.

I was instantly swept up in the wave of jubilation that consumed Facebook—posts were liked, comments were made, and, most importantly, I found the perfect image to make my cover photo, so as to best represent my support. A waving, rainbow flag, against a sunlit open sky. I read and shared Justice Kennedy’s ruling, and decided to call it a day. In this moment, galvanized by the U.S. Supreme Court ruling in favor of same-sex marriage, a public forum like Facebook felt like the perfect setting to express my overwhelming sense of joy.

Really though, I should have known better.

Most of us have those Facebook friends who preach caution in the wake of a seemingly successful social justice campaign. They’re a minority, and today, they were a glaringly slim minority on Facebook, at least within my social network. There’s always more work to be done, so can’t we just pause to celebrate this victory before trudging on?

Let’s take off the rainbow-colored glasses for a moment. The U.S. has now joined the ranks of nineteen other countries in the world that recognize same-sex marriage (source). That’s 19 of 196 (or 195?) countries in the world. Roughly 10% of the world recognizes same-sex marriage. That still leaves 90% of the world.

The sobering, post-rainbow, dull morning light brought me back to Earth, reminding my that India, the country that I am proud to call home would not recognize my love for another human being unless it were a heteronormative arrangement.

I want to pause to acknowledge that the Microsoft Word dictionary doesn’t recognize “heteronormative”. Oh, the irony.

I was reminded that legal recognition, through a monumental victory, is far from social acceptance. As a Facebook post by Darkmatter put it, “every time there is a symbolic ruling like this there is a significant backlash. This backlash looks like acts of physical and sexual violence against largely low-income gender non-conforming people of color who cannot afford privacy and safety.” I was reminded of the intersections of race, class, and trans* struggle, in both legal and societal contexts, and how we’re a lot further from equality than my News Feed seemed to portray.

I’m not saying that we need to stop celebrating. This was a monumental ruling, and deserves recognition. But these sobering facts bring to light the dangers of public forums like Facebook as the primary mode of expression for a lot of us. Expressions of solidarity via social media platforms, like changing my cover photo, or applying a rainbow filter to my profile picture, although well-intentioned, are also too easy. They oversimplify the cause. I say this, because I was guilty of it this morning. The news that I changed my profile picture is broadcast to my friends’ social networks, and I simultaneously receive updates on the ways in which my friends, and the other pages I subscribe to, have shown their support.

Given a week, a couple of days, or even a couple of hours as today comes to a close, this outpouring of support will be replaced by updates on my friends’ trips to Europe, or how Starbucks yet again misspelled someone’s name.

Solidarity, in the era of Facebook, has become too convenient, and too fleeting. In the face of our significantly lower attention spans, expressing solidarity on Facebook in the manner in which I did is dangerous, because it will soon be forgotten. And with it, my social network will have circumvented the issue that there is still So. Much. More. To. Be. Done. My expression of solidarity somehow one-dimensionalized the very cause I professed solidarity to.

So instead of scrolling past the minority of your friends on Facebook who take it upon themselves to keep it real, and call into the question the progress we have made, I challenge you to take a moment to read their posts, share them, or maybe even use your own words. Give the cause you care about the dimension and dignity it deserves.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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