About 380 billion pictures are taken a year. Taking a picture is
totally a sensory experience, but it is more than just the sensation of a
snapshot. There is something special and social about seeing, giving
and receiving a framed photo.
The saying “Shake it Like a Polaroid Picture,” from Outkast’s 2003 hit “Hey Ya,” is very fitting right about now. If you’re reading this, you probably know what a Polaroid picture is. Even if you weren’t, I probably wouldn’t have to tell you.
During the 1960s and 1970s, Polaroid was one of the world's most
influential and recognizable brands. In the 200s though, Polaroid looked
like it was on its way out, forever to be forgotten. In fact, it is
actually making its way back, but not in the way someone might think. A
company that my brother Matthew works for is a new brilliant idea that
is possibly making the Polaroid brand relevant again.
Founded in 2012, by entrepreneurs and brothers Warren and Ted
Struhl, Polaroid Fotobar is a startup company, where customers can
upload their favorite images wirelessly from their smartphones,
Facebook, Instagram and other digital platforms, customize it to their
liking, while transforming them into innovative and displayable works of
art.
Customers can choose from an extensive selection of custom frames,
displays, and unique photo products crafted from a variety of materials
including polaroid stock, canvas, acrylic, metal, glass and bamboo.
Also, Polaroid cameras, instant digital still cameras, high-definition
and mountable sports video cameras are available to purchase.
The idea has obvious appeal in an era when most of our best pictures
live only on the screen. Of course, there are other options for printing
out hard copies, including Walgreens.
However, Fotobar wanted
to aim higher, with dedicated retail outlets with well-trained employees
to help customers turn their photos into instant and tangible memories.
Immediacy is no longer what is missing in photography today. We can
share any image with anyone in seconds with a couple clicks of a button.
Polaroid Fotobar’s mission is to make photography fun, innovative, and
educational at the same time.
Polaroid Fotobar is located in Delray Beach, Boca Raton, Las Vegas,
and soon to be at seven more locations in California. For more
information on Fotobar, simply go to www.polaroidfotobar.com. Check out
Fotobar today, you won’t regret it!